Thank you for collaborating with the Business Improvement District, or ‘BID’ to invest in improving Dorking’s trading environment. This area of the website will provide you with resources and information related to BID business. Any questions, please contact Charlotte Whitaker at email@example.com.
What is a BID?
A Business Improvement District (BID) is a business-led and business-funded body, created through a ballot process, to improve a defined area in which a levy is charged on all business rate payers in addition to their normal business rates bill. BIDs started in the US, but there are now more than 270 in the UK alone. They work together through organisations such as British BIDs and the BID Foundation. BIDs focus on improving the public realm, creating a better trading environment for local businesses.
Dorking BID – Dorking Town Partnership
The Dorking Business Improvement District (BID) is Managed by Charlotte Whitaker (The BID Manager) and a board of 17 Directors that represents of all of the businesses sectors in Dorking.
Throughout our five-year BID term, we will complete the BID Business plan as presented prior to ballot. It’s what you voted on and we shall work very hard to ensure it is completed.
All fees paid by BID levy payers go towards Dorking initiatives to attract and improve business in our area. The BID is regulated by the Business Improvements Districts (England) Regulations 2004.
View the BID the business plan here.
What does the board do?
The role of the board is to guide the BID development and progress over a five-year term, in line with the business plan (as above). It acts as representatives for the levy-paying businesses within the BID area, and it initiates and considers project proposals that will promote our area and improve local business prosperity.
The board meets every 4 weeks, and they direct the work of the BID Manager in the implementation of initiatives and promotional campaigns.
What have we achieved?
The BID was elected into place in 2017, and since then we’ve been busy. We have undergone a logo rebrand to better engage with our audiences, re-implemented a town radio scheme to help spread information and deter anti-social behaviour, and we’ve installed footfall counters that will help us understand how many people visit Dorking and their habits when they visit. We have also collaborated with Friends to Dorking to improve the look of our town by adding hanging baskets and pavement planters. We have also hosted multiple events to promote the town.
Dorking Goes Digital
We have engaged a local communications team to raise the profile of the town via a multi-channel communications campaign, to include a website redesign. We are also making a short promotional film about Dorking.
Our digital strategy is designed to create a seamless experience for our customers, engaging our audience, and raising the profile of our beautiful market town. We are working with our business and community partners to share the heritage, culture and independent spirit of Dorking with the world. In addition to embracing digital channels to share our messages, we are also utilising loyalty-scheme technology via the award-winning LoyalFreeApp.
We have rebranded and launched our social media channels and can be found at @hellodorking. We have also received Special Mention in the 2018 Great British High Street Awards in the Rising Star Digital category, and launched a Small Business Saturday Window Competition and Rubbish Scheme.
Voluntary Levy Payment Form
Do you know someone who would like to join the BID? If you know someone below the rateable value threshold and who wishes to be part of the BID, please share this Voluntary-levy-payer-form with them.
All levy payers (statutory and voluntary) are eligible to apply for membership of the Dorking BID. Return completed form to firstname.lastname@example.org.